Joey's Custard Gets a Sweet New Digi-Makeover

Joey's Custard is more than just an ice cream shop. It's a local hangout that serves up 50+ flavors of custard and so much more. And since it opened in 2016, it's become a staple in the community. But as Joey's grew, it was time for their website to keep up.

So, what did Joey's want for their website? They wanted a place for soon-to-be custard fans and visitors to learn about their offerings and for locals to stay in the loop on the latest flavors and menu updates. They also wanted a social media feed where customers could share their experience in real-time and showcase all their 5-star Google reviews. And of course, they wanted the site to have a laid-back, island vibe that matched the style of the shop.

The challenge: As Joey's Custard established itself as a beloved community hangout and local staple since its opening in 2016, offering over 50 flavors of custard and more, it was time to elevate its website to reflect the high quality and unique style of the store. The challenge was to design a modern digital experience while maintaining the relaxed, familiar island vibe that has become synonymous with Joey's Custard. Additionally, with a constantly rotating menu, it was important to find an efficient solution to keep the online menu current and up-to-date.

Getting to know Joey's Custard: Our team at After Seven was already familiar with Joey's, so getting up to speed was a breeze. Joey's wanted a website that was a one-stop-shop for newcomers and visitors to learn about their offerings and for locals to stay updated on the latest flavors and menu items. They also wanted a real-time social media feed where customers could share their experience and showcase all their 5-star Google reviews. And of course, the website had to have a laid-back, island vibe that matched the style of the shop.

The process: We took Joey's story and the store's reputation and made sure to give them the digital presence they deserved. We modernized and optimized the site, added some copy to give a feel for the atmosphere, and made sure everything from the font to the color palette screamed "laid back, comfort, island sanctuary."

The end result: A fun and functional website that serves Joey's customers well. They can use the store's hashtag to be featured on the site's social media feed and leave their thoughts on the Google reviews. The menu is easy to read and even includes allergy information. Plus, there's the "island roulette" feature - a changing menu feed that suggests items for those who can't decide or are feeling adventurous.

At After Seven, we take pride in creating a unique digital experience for our clients, and that's exactly what we did for Joey's. We're proud to work with such amazing business owners and always prioritize delivering a product that truly reflects their business.